One Less Cup

Brief outline:

To create campaign elements that will grab attention, supporting RAFA to spread the following message: Giving up just one cup of coffee a month and donating the money you save could change the life of someone in need. (based on a £2 a month donation).

Art Direction • Concept & Idea Creation • Copywriting • Campaign Visual/Graphic Design • Social Media Integration • Digital Donation Page Design • Campaign Slogan & Output Strategy